YouTube breakdown
Truly done-for-you content that turns views into clients. You record once a month, we handle the strategy, scripting, editing, packaging, posting and follow-up. We even hold you accountable so you actually press record.
Personal breakdown built for:
Trusted by 50+ founders & creators
What's inside this breakdown
The exact YouTube playbook tailored to mid-market to enterprise brands needing SEO, GEO, paid media, and analytics from a B-Corp certified agency.
Every video title, hook, and funnel position — laid out week by week.
The four content lanes that map directly to Seer Interactive's funnel.
Designed to convert YouTube viewers into qualified leads for Seer Interactive.
A complete, ready-to-record script for the first video — exactly how we'd write it.
The full monthly production package, broken down deliverable-by-deliverable.
Why we built this for you
We decided to build out this MASSIVE package for you because we're pretty sure we can help you drive more enterprise discovery calls and Seer pipeline via content.
YouTube has a steep learning curve, and it can be a bit of a grind to figure out.
I'm guessing you don't have heaps of extra time to churn out content — between running a 200-person B-Corp agency, keynoting 10–20 conferences a year, publishing SeerAdvance AI research cited by Forbes and Semrush, and posting GEO experiments to your personal channel multiple times a month.
So, we can handle all that content work for you.
We're pretty sure we can guarantee you a sh*t ton of qualified discovery calls and drive more enterprise pipeline for Seer Interactive.
This morning Wil, I was looking through your WilReynolds YouTube channel side by side with seerinteractive.com and what stood out is the authority–audience mismatch. You built a 200-person B-Corp agency from a Philadelphia basement in 2002, donated $802K in 2024, published AI search studies that Forbes and Fast Company cite, and you personally command 42K LinkedIn followers and ~52K on X. You're one of the most-booked speakers in SEO and digital marketing — the guy who tells enterprise brands how to be "seen, believed, and chosen" in AI search. Yet your personal YouTube sits at 2,790 subscribers across 195 videos, with fresh uploads stuck at 3–1.2K views. The content is real — ChatGPT citation experiments, GA4 + Claude voice workflows, pipeline vs. visibility metrics — but it reads like a lab notebook, not a discovery funnel. Long insider titles, unpolished thumbnails, no clear path from video to Seer audit or SeerAdvance trial. Meanwhile Ahrefs, Semrush, and Search Engine Land are getting 10–100× the velocity on similar AI-search topics with tighter packaging and CTAs. Your recent video theme — "We produce LESS content than we used to, and pipeline is growing" — is exactly the hook agency owners and enterprise CMOs would binge. It just never reaches them at scale. Seer's company channel is dormant; your personal channel carries all the R&D without the co-branding system that converts six-figure retainer prospects.
Simply put, we want to help you get more qualified enterprise discovery calls and ultimately more Seer Interactive clients through organic YouTube content.
P.S. This entire doc breaks down exactly how we want to help you achieve that.
The next 12 weeks
The brand-defining meta-video. Acknowledge the authority–audience mismatch honestly, reference the B-Corp journey and SeerAdvance research, and lay out the 12-week plan to wire the channel into enterprise discovery calls.
Top of The FunnelPure search intent — every VP Marketing and CMO Googling "GEO" or "AI search optimization" should land on Wil Reynolds first, not a Semrush blog post.
Top of The FunnelRepackage your highest-value experiment content with searchable packaging, clear metrics, and a CTA into the lead magnet. The lab notebook becomes a funnel asset.
Middle of The FunnelBottom-of-funnel proof using real Seer case study outcomes — specific numbers, the exact GEO strategy, no fluff.
Bottom of The FunnelHigh-intent comparison content for marketing leaders evaluating their AI search footprint across every major platform.
Middle of The FunnelYour own recent video theme, repackaged for agency owners and enterprise marketers who need permission to cut content volume and focus on pipeline metrics.
Middle of The FunnelMOF product-in-action — show the exact SeerAdvance-style workflow enterprise analytics teams want to replicate. Drives "work with Seer" intent.
Middle of The FunnelWalks through what working with Seer's 200-person team actually looks like — SEO, GEO, paid media, analytics onboarding. Pre-empts "what's it like" calls.
Bottom of The FunnelHigh-anxiety search intent — CMOs hearing about AI search manipulation need Wil's practitioner warning before they hire the wrong vendor.
Top of The FunnelRefresh your 1K-view classic with updated 2026 data, tighter thumbnail, and mid-roll CTA into the GEO Pipeline Scorecard lead magnet.
Top of The FunnelNiche-specific case study for Seer's pharma and health systems ICP. Real methodology, real outcome, drives immediate "we need this" intent.
Bottom of The FunnelClosing-call video. Walks through Seer's values, $15M community pledge, pro bono work, and what enterprise brands get from a purpose-driven agency — then directs to book a discovery call.
Middle of The FunnelWhat clients are saying
Featured wins
I've been making videos for years and never had one hit numbers like this. Hampus and the team handle everything I don't want to think about so I can just show up and talk.— Simon Squibb
Hampus has been a game-changer. He sticks to deadlines, works fast, and most importantly, he just gets the brief. No endless edits, no wasted time. He's ambitious, driven, and reliable. I can't recommend him enough.— Scott Thomas
The biggest thing for me was finally having a real system instead of just guessing. Hampus took the whole content side off my plate and the results spoke for themselves.— Jonni Shreve
Real numbers
Direct messages, Fiverr reviews, raw screenshots. The kind of feedback you can't fake. Hover any card to zoom in.
Your strategy
Your channel's strongest asset — raw screen-share experiments on ChatGPT citations, AI Overviews, Perplexity behavior, and SeerAdvance findings. Repackage the lab-notebook format into searchable titles and thumbnails that capture CMOs and VP Marketing searching "generative engine optimization" and "AI search visibility" before they hire an agency.
Lean into your own thesis — AI visibility must tie to pipeline, not vanity metrics. Videos that teach enterprise brands how to track ChatGPT citations, brand mentions in AI answers, and downstream revenue impact. Positions Wil as the practitioner who walks the talk, not another SEO pundit.
Seer sells six-figure retainers across pharma, health systems, ecommerce, and SaaS. Break down the actual playbooks — technical SEO audits, paid media + organic integration, GA4 + BigQuery workflows — as standalone MOF/BOF content that pre-qualifies enterprise prospects before they ever hit "Let's get started."
Real enterprise clients walking through how Seer Interactive drove measurable pipeline — outdoor living, water tech, automotive, SaaS outcomes from your published case studies. Bottom-of-funnel proof that pre-empts every "but does GEO actually work for a brand our size" objection and routes viewers toward a discovery call.
Overall YouTube Strategy
Content bucket -> CTA midway through the video to download the lead magnet -> CTA to another related video if they don't opt in -> lead magnet captures email -> nurture sequence warms them toward booking a Seer discovery call -> close the deal.
Your Unique Lead Magnet
Most enterprise marketing teams are tracking AI citations and brand mentions in ChatGPT — but nobody's connecting those vanity metrics to pipeline, SQLs, or closed revenue. This scorecard is the exact 12-metric framework Wil Reynolds and the Seer Interactive team use with enterprise clients — covering ChatGPT/Perplexity/Gemini citation tracking, AI Overview share of voice, branded prompt monitoring, downstream GA4 attribution, and the pipeline thresholds that tell you when GEO is actually working vs. when you're just visible. Whether you're a pharma brand, ecommerce company, or B2B SaaS platform evaluating generative engine optimization, this guide makes sure you're measuring what moves deals — not what looks good in a dashboard.
What's inside:
Bonus #2
We wrote the full script for the first video in the plan — hook, story, three teaching points, CTAs, the whole thing. Tap below to read it.
Video Title: Why 42K LinkedIn Followers And 195 YouTube Videos Aren't Filling Seer's Pipeline (The Authority Gap) Introduction: Clear Offer: This video explains why the most credible voices in SEO and digital marketing often have the worst YouTube conversion rates — and the exact framework Seer Interactive uses to turn thought leadership into enterprise pipeline. Relate to Viewer: If you're a marketing leader or agency owner posting consistently on YouTube but your views, subs, and inbound calls don't match your real-world authority — you're not alone, and it's not a content quality problem. Social Proof: I'm Wil Reynolds. I founded Seer Interactive in 2002, built it into a 200-person B-Corp agency cited by Forbes and Semrush for AI search research, and I've keynoted 10–20 conferences a year for over two decades. I have 42K LinkedIn followers, ~52K on X, and 195 videos on my personal YouTube channel. Open Loop: By the end of this video, you'll know the three reasons authority doesn't convert on YouTube, the one metric that actually predicts pipeline from content, and the 12-week plan we're using to fix the gap on my own channel. Quick Story: Last month I uploaded a video about producing less content and growing pipeline anyway. Seventy-nine views. Same week, a conference talk on the exact same thesis got shared 400 times on LinkedIn. That's not a fluke — it's the pattern. My ChatGPT citation experiment video hit 1.2K views. Ahrefs published something similar and cleared 100K in a month. Same topic. Different packaging. Different funnel. I've spent 23 years telling clients how to be seen, believed, and chosen in search. And my own YouTube channel — 2,790 subscribers — proves that posting consistently without a conversion system is just a very expensive lab notebook. Point 1: Authority And Audience Are Different Problems Why this matters: LinkedIn and X reward insider commentary and hot takes. YouTube rewards searchable titles, clear thumbnails, and a reason for a stranger to click. Most industry leaders optimize for peers, not prospects. What to focus on: Your ICP — enterprise CMOs, VP Marketing, agency owners — searches "GEO framework," "AI search visibility," "ChatGPT citations for brands." They don't search "1900% increase in ChatGPT citations to this one UGLY page." A simple explanation: You're writing journal entries. Your prospects are reading how-to guides. Same expertise, completely different front door. CTA to Lead Magnet (30% Through The Video): If you want the exact scorecard Seer uses to connect AI search visibility to pipeline metrics, download the free GEO Pipeline Scorecard in the description. It's the same framework we walk enterprise clients through in Q1 planning. Point 2: The Lab Notebook Doesn't Have A Front Door Why this matters: Raw screen-share experiments build credibility with peers. But enterprise brands hiring six-figure retainers need case studies, playbooks, and a clear path from video to discovery call — not another insider title with 3 views. What to focus on: Every video needs three things your recent uploads skip — a searchable title, a mid-roll CTA to a lead magnet, and an end-card routing to a case study or "work with Seer" path. A simple explanation: You're publishing R&D memos. Seer sells enterprise outcomes. The content has to bridge both. Point 3: Distribution Without Co-Branding Is Half The Engine Why this matters: Seer Interactive's company YouTube channel is dormant. Your personal channel carries all the GEO and AI search R&D without Seer co-branding, case study proof, or a systematic funnel into seerinteractive.com. What to focus on: Split the channel strategy — Wil Reynolds for thought leadership TOF, Seer-branded MOF/BOF for case studies, playbooks, and "inside the agency" proof. One feeds the other. A simple explanation: You're running two engines but only starting one. The personal brand opens the door; Seer closes the deal. CTA to Service (70% Through The Video): If after watching this you recognize the authority gap on your own channel — or you're an enterprise brand that wants Seer to run the GEO playbook for you — book a free discovery call. No pitch, just a 30-minute look at your AI search visibility and pipeline metrics. Link's in the description.
If we worked together
You hit the record button once a month & never worry about content again.
We create a full long-term strategy that helps you make more sales.
4 professionally edited videos monthly.
4 professionally scripted videos.
We want 2 thumbnails per video in order to A/B test them.
12 short clips per month cut from your long-form videos — for YT Shorts, Reels, and TikTok.
2 unique lead magnets to attract potential customers.
16 emails each month (per lead magnet) to constantly provide value.
1 unique email sequence for new joiners on your email list.
All your videos & lead magnets posted on your behalf.
Past work
Example 1
Example 2
Example 3
Best way to know if you'll like working with us?
Process For The FREE Video
Hop on a call with me so we can prepare everything for you.
Just record the video & send us the footage & we'll take care of the rest!
We'll create a unique thumbnail that will guarantee clicks for your video.
We'll edit your video for maximum sales.
We'll optimize the video for sales & post it for you too.
Your video is live & all you had to do was press record.
P.S. Calendar is completely open for you, so book any time you like!
Loading calendar…
Common questions
We start by mapping out a long-term YouTube strategy that's built around your audience and your sales goals. Once the direction is set, we create detailed scripts for your 4 monthly videos.
Each script is designed to:
Your role is simple: review the scripts, record once a month, and we take care of the rest — editing, publishing, and even the email nurture. The whole process is set up so your content consistently builds trust and brings in leads without you needing to micromanage.
At the end of the day, success comes down to one thing: quality inbound leads showing up for you.
We track that by looking at the strongest signals of inbound growth — views, watch time, engagement, and how many people are joining your email list and booking calls from the content.
When these metrics trend upward, your ideal clients are actually learning from your content. And if they're gaining value from free videos, they're much more likely to take the next step and invest in your paid service.
Most serious buyers do their homework before they ever reach out. They're checking your LinkedIn, your website, and — increasingly — your YouTube. A real channel becomes the place where they get to see how you think, decide whether they trust you, and pre-qualify themselves before the call.
So even if cold outreach or ads are already filling your pipeline, YouTube does two things on top:
You don't have to swap one for the other. Stack them.
No. We've helped clients close real money with channels that were close to zero. The key isn't subscriber count — it's whether the content is hitting the exact people who could actually buy from you.
A 300-subscriber channel built around a sharp niche and a real offer can outperform a 100K channel with no funnel behind it. Views you can't convert aren't worth chasing. We build the funnel first, then drive search-intent traffic into it.
If you're starting from 0, that's actually an advantage: no legacy audience to confuse, no old content to repackage. Clean slate, right strategy.
Almost everyone who's "tried YouTube" tried part of it. A few videos. No strategy. No funnel. No nurture. No consistency. Then they burnt out at month two and called it failed.
What we run is a full system: positioning, content lanes, scripting, packaging, editing, lead magnets, email sequences, and accountability so things actually ship. When all of those pieces fire together, the math changes — same effort, completely different result.
If your last attempt was a few videos thrown at the wall, this isn't the same thing.
That's exactly what we're here for. We handle the blank page so you never have to stare at one.
You get full, recording-ready scripts every month — hooks written, stories outlined, CTAs placed, even the on-screen prompts mapped out. Your only job is to show up, hit record, and read it in your own voice. Most clients do all 4 monthly videos in a single batch shoot once a month.
An editor cuts your footage. That's roughly 10% of what makes a YouTube channel actually drive leads.
We run the whole back-end: strategy → scripts → packaging → editing → SEO → posting → lead magnets → email nurture → accountability. A standalone editor leaves you holding 90% of the work that determines whether your content actually converts.
Three featured client wins above (Simon Squibb, Scott Thomas, Jonni Shreve) plus 50+ founders and creators across coaching, B2B, fitness, finance, and e-commerce. The "Wall of actual client results" section higher up shows the unfiltered receipts.
Once your video is submitted, we deliver all of the following within 1 week:
Note: we send all your scripts at once (unless you ask us not to) and work on all your videos in parallel. That's how we keep turnaround fast.
It'll be hard to find someone else who does all of this at the same success rate as us.
| HJ Creatives | Content Agency | YouTube Coach | Editor | Just You | |
|---|---|---|---|---|---|
| Audience Research for Better YT Content | ✓ | – | ✓ | ✕ | ✕ |
| Full Content Strategy for Maximum Sales | ✓ | – | ✓ | ✕ | ✕ |
| Ideate, Script, Edit & Package Videos for Profit | ✓ | ✓ | – | ✕ | ✕ |
| Email List Building & Nurturing | ✓ | ✕ | ✕ | ✕ | ✕ |
| Record Just Once A Month | ✓ | ✕ | ✕ | – | ✕ |
Book a 30-minute call. No pitch, no slides — just a real conversation about what YouTube could do for Seer Interactive.